I genuinely do not understand the bonus of “Name recognition” in American politics
If I only recognize the name of one person in a race, 95% of the time it’s because of bad things! Yeah I know who Andrew Cuomo is, he’s the guy who got fired for sexual harassment and killed thousands of grandparents!
If he’s the only name I recognize I’m choosing other people at random and ranking him last!
I genuinely do not understand the bonus of “Name recognition” in American politics
Cuomo is ShitFlakes.
The average American reads at below a sixth grade level and Americans aren’t exactly known for being readers. Americans tend to vote in a similar way to how they buy cereal. Imagine ShitFlakes has a heavy ad buy in Joe Blow’s region around NYC. At the supermarket Joe gets to the cereal aisle and his hand reaches for ShitFlakes. He only sort of realizes he’s about to put that overpriced garbage into his cart because of very large number of times he’s seen it on his screens.
Joe is middle aged, lived in NYC his whole life, and he loves CNN. He’s literally heard or seen the name Cuomo more than 10,000 times because it’s not only the surname of the ShitFlakes governor but also Mario Cuomo and Chris Cuomo too.
It is stupid but unfortunately here a lot of people will remember Cuomo shitting on Trump during Covid and not that he killed old people or is a serial harasser.
Part of the problem is that people who don’t like him are ranking him at all, even last. You don’t have to rank a candidate for NY mayor if you don’t want them as mayor.
I forgot to mention - Cuomo will have some support from notable shit stain dems because they hate even the idea of a socialist getting close to power - https://hexbear.net/post/5213882
American elections are generally run on PR and marketing. That’s what they use the money for, to buy ads and shit, and they put a lot of emphasis on optics.
The political climbers who do the PR work jump at the chance for a candidate that already has “name recognition” because they don’t need to spend PR and marketing budget on making peolle aware of the candidate’s existence or what they are about. With Cuomo they already have the basics: white guy Democrat that has already been governor. They can now spend their big budget on fixing his many PR problems, which is probably correctly perceived as less difficult than making voters aware of a new candidate.
From back when we were living in the tall grass our brains evolved to like seeing tbings we know. It used to be berries. Now it is politicians. It is the same thing. In nearly every observable case repeated exposure increases favoribility regardless of context.
Repeated exposure to negative stimuli does not increase favorability. If you burn yourself every time you touch a hot stove you learn to avoid touching the stove.
I have perhaps fortunate news for you about phobias and exposure therapy.
Repeated exposure to negative stimuli does it fact reduce the negative experiences. In your example people build up tolerance for spicy food by eating spicy food and then go hotter.
I genuinely do not understand the bonus of “Name recognition” in American politics
If I only recognize the name of one person in a race, 95% of the time it’s because of bad things! Yeah I know who Andrew Cuomo is, he’s the guy who got fired for sexual harassment and killed thousands of grandparents!
If he’s the only name I recognize I’m choosing other people at random and ranking him last!
Cuomo is ShitFlakes.
The average American reads at below a sixth grade level and Americans aren’t exactly known for being readers. Americans tend to vote in a similar way to how they buy cereal. Imagine ShitFlakes has a heavy ad buy in Joe Blow’s region around NYC. At the supermarket Joe gets to the cereal aisle and his hand reaches for ShitFlakes. He only sort of realizes he’s about to put that overpriced garbage into his cart because of very large number of times he’s seen it on his screens.
Joe is middle aged, lived in NYC his whole life, and he loves CNN. He’s literally heard or seen the name Cuomo more than 10,000 times because it’s not only the surname of the ShitFlakes governor but also Mario Cuomo and Chris Cuomo too.
It is stupid but unfortunately here a lot of people will remember Cuomo shitting on Trump during Covid and not that he killed old people or is a serial harasser.
That’s baffling to me. I don’t remember his roasts at all, I mostly remember why he’s no longer the governor and is able to run for mayor
It is indeed a stupid country
Part of the problem is that people who don’t like him are ranking him at all, even last. You don’t have to rank a candidate for NY mayor if you don’t want them as mayor.
I forgot to mention - Cuomo will have some support from notable shit stain dems because they hate even the idea of a socialist getting close to power - https://hexbear.net/post/5213882
American elections are generally run on PR and marketing. That’s what they use the money for, to buy ads and shit, and they put a lot of emphasis on optics.
The political climbers who do the PR work jump at the chance for a candidate that already has “name recognition” because they don’t need to spend PR and marketing budget on making peolle aware of the candidate’s existence or what they are about. With Cuomo they already have the basics: white guy Democrat that has already been governor. They can now spend their big budget on fixing his many PR problems, which is probably correctly perceived as less difficult than making voters aware of a new candidate.
From back when we were living in the tall grass our brains evolved to like seeing tbings we know. It used to be berries. Now it is politicians. It is the same thing. In nearly every observable case repeated exposure increases favoribility regardless of context.
Repeated exposure to negative stimuli does not increase favorability. If you burn yourself every time you touch a hot stove you learn to avoid touching the stove.
I have perhaps fortunate news for you about phobias and exposure therapy.
Repeated exposure to negative stimuli does it fact reduce the negative experiences. In your example people build up tolerance for spicy food by eating spicy food and then go hotter.