“Made in USA” appeal dropped 18%. About half of US consumers in 2025 say knowing a product was made in the US makes them more likely to purchase it again. That’s an 11-point decrease in positive perception compared to three years ago—an 18% decline overall.
What’s weird is that the graph shows exactly 60% and 50% (a 10-point decline), but if we nudge either figure by a point, the math works out:
1 - (50/61) ≈ 1 - 0.8197 = 0.1803 ≈ 0.18 = 18%
1 - (49/60) ≈ 1 - 0.8167 = 0.1833 ≈ 0.18 = 18%
I assume the correct figures are in the actual study, but it looks like it requires a login so I didn’t bother.
“Yeah I’m a bit of a math genius”
Tell me the article was written by gpt without saying “the article was written by gpt”
It’s percentage rather percentage points, which is explained in the linked official statement about the study:
What’s weird is that the graph shows exactly 60% and 50% (a 10-point decline), but if we nudge either figure by a point, the math works out:
1 - (50/61) ≈ 1 - 0.8197 = 0.1803 ≈ 0.18 = 18%
1 - (49/60) ≈ 1 - 0.8167 = 0.1833 ≈ 0.18 = 18%
I assume the correct figures are in the actual study, but it looks like it requires a login so I didn’t bother.
Statistics is the devils work.
Lol