The Times of Israel reports: “Long referred to as hasbara, a term used to denote both public relations and propaganda that has been freighted with negative baggage in recent years, the ministry now brands its approach as toda’a — which translates to ‘awareness’ or ‘consciousness’ — an apparent shift toward broader, more proactive messaging.” So they’re not abandoning the genocide, and they’re not abandoning the genocide propaganda, they’re just abandoning the word for the genocide propaganda because people have come to associate that word with propaganda in support of genocide.