DNC’s Local Listeners initiative will target one million ‘infrequent’ voters in battleground districts

Democrats are launching an aggressive campaign to win back voters they lost, not to Donald Trump, but to the proverbial “couch,” as they look to regain support ahead of the 2026 midterm elections.

On Wednesday, the Democratic National Committee (DNC) rolled out a new initiative called Local Listeners with the goal of targeting over one million “infrequent” voters in key battleground districts. Seeking to build on the party’s string of off-year election victories, which extended into 2026 with an upset in Texas last weekend, the DNC is betting that early, localized outreach will be crucial in winning back these voters’ trust – and their ballots – this time around.

“If we want to keep earning back the trust and support of voters, we have to listen to them,” DNC chair Ken Martin said in a statement, shared in advance with the Guardian. “This program modernizes the way we are talking to and hearing from the voters that we need to win elections now and for years to come. The Democratic Party is done with waiting until the last minute to engage voters – these conversations need to happen early and often.”

  • Ryanmiller70@lemmy.zip
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    6 hours ago

    Guess the one benefit of living in a deep red Midwestern state is they’ll never try that crap here. Not gonna waste breath on people that value donations over human lives.

  • Lasherz@lemmy.worldM
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    14 hours ago

    Being Mamdani without the policies isn’t being Mamdani. America’s appetite for Obama types is waning.

  • in_my_honest_opinion@piefed.social
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    20 hours ago

    Shut down ICE. You’ll be the party in power. Fix voting access, nationalize mail in voting resources (states run the elections)

    Promote down ballot leftists

    Repeal citizens united

    They’ll never lose another national election

  • Viking_Hippie@lemmy.dbzer0.com
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    15 hours ago

    No mention of changing any of the policy stances, alliances with far right war criminals, and other substance based reasons for what they pretend to be laziness or apathy.

    As usual, they’re taking the Aaron Sorkin approach to politics where it’s all about giving the right speeches and pretending to listen (while refusing to take action based on what they’re told) and what you actually DO is immaterial 🤦

    Until they stop acting like the country (and by extension the world) is a ridiculously condescending work of fiction with themselves as the main characters (and thus the only ones that REALLY matter), they will keep losing out on critically needed votes and therefore be accomplices to the ravages of fascism their carelessness enables.

      • some_guy@lemmy.sdf.org
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        15 hours ago

        It’s not like anyone told them supporting a genocide would be bad for voter turnout. How were they supposed to know? /s

  • Granbo's Holy Hotrod@lemmy.world
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    20 hours ago

    Super easy, barely an inconvenience… do the opposite of everything happening in the current administration. Don’t court the middle/right. Publicly recognize the lack of accountability and publish plans to do so.

    • Alcoholicorn@mander.xyz
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      20 hours ago

      Courting the middle/right doesn’t mean diet-fascism or shitty, means-tested versions of policy people actually like. “Free healthcare” is more popular across all demographics than any compromised policy.

  • gAlienLifeform@lemmy.world
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    19 hours ago

    Volunteers will undergo a seven-week training program on how to better engage these voters, including sessions on “active listening” and “having difficult conversations about politics”.

    Seven weeks of paychecks for the consultants, but the party members they actually want to go out and do the real work of talking to people are just expected to volunteer. Sounds like the Democratic party I know and loathe.

  • Tylerdurdon@lemmy.world
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    20 hours ago

    Pfff, yea right. Until they go grass roots, this is all smoke and mirrors. The voters have gotten tired of it and want actual change (which is a big reason why we’re in this mess). Get rid of Schumer and the rest of the corpocrats, and look at what the people actually want. That’ll never happen.

  • MyMindIsLikeAnOcean@piefed.world
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    18 hours ago

    Hmm. Opening new offices and hiring people seems more like a way to keep the cycle of donor money moving, rather than a strategy to win…absent any actual messaging or policy changes from Democratic leadership.

    When I read the article I expected the regional initiatives to have some sort of mechanism to change messaging and policy. It doesn’t seem to me that “listening” is what’s needed…we know exactly what these potential voters want.

  • EmpireInDecay@lemmy.ml
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    18 hours ago

    They are infrequent voters because they listened to what Democrats said then they watched what Democrats did. Democrats can’t be trusted.

  • bitjunkie@lemmy.world
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    19 hours ago

    “Corpodems launch aggressive campaign to get votes by doing literally anything other than what the people want” 🥱