Well the law in question here wasn’t made because ads were normalising being a skeleton. The law was made because people were starving themselves on purpose to become like that. The adverts set an unrealistic beauty standard and women were becoming malnourished trying to reach it. So yes it matters. It’s literally why the law was created years ago.
Making an argument about “normalising” unhealthiness is a whole other ball game.
So no, then
The reason we target advertisements in this way is because they’re saying “this is what you need to look like” which encourages young women to starve themselves as they strive to be size 4. This is a separate issue to merely “normalising” things. If you’re concerned with normalisation of obesity, why are you focusing on adverts and not, say, The Simpsons or Family Guy?
Do you have any evidence that people are striving to be obese because of these adverts? I’d rather not have people call for laws based on vibes. Especially your shitty vibes.
Yes the law is because of those eating disorders. Here’s the report that led to it https://www.britishfashioncouncil.co.uk/uploads/files/1/The Report of the Model Health Inquiry, September 2007.pdf
I’d agree if you were arguing about banning all unhealthy behaviours in ads, that’s a better comparison and where this sort of argument belongs. I don’t think fat people need to be brought into it in this case though, this law is about the fashion industry encouraging eating disorders.