Electric cars have been around for a very long time. According to Wikipedia, in 1912, 38% of 33,842 cars in the US were electric.

I think that Tesla showed that a modern performance car could be electric. It made electric cars cool again.

I would never be caught in a Tesla though.

Pod save America talked about this in a recent episode. There’s always a balance in the timing of these things. If you drip feed the endorsements, people might become used to it and not care. If many very famous people do their endorsements close to Election Day, it might motivate voters to actually go and vote. That’s one of the ways that those running the campaign might reason.