Same thing happened a couple years ago when swatch partnered with Omega to release a quartz “MoonSwatch”, designed to look like a Speedmaster Moonwatch.
Lines were insane, it was sold out everywhere and eBay was flooded with them at insane prices.
There were some people that wanted a $300 “Omega”, a handful of actual Omega fans/owners who understood the novelty of it and actually wanted it, but the majority of sales went to scalpers and people who don’t know anything about watches that thought they were buying an investment.
It’s not a limited production, and you can now find it in pretty much all swatch boutiques just sitting and begging to be bought.
Mostly scalpers and FOMO buyers, that’s who buy it at launch.
Who’s buying them from the scalpers then?
God this world is so fucked.
The same idiots who bought NFTs probably.
Same thing happened a couple years ago when swatch partnered with Omega to release a quartz “MoonSwatch”, designed to look like a Speedmaster Moonwatch.
Lines were insane, it was sold out everywhere and eBay was flooded with them at insane prices.
There were some people that wanted a $300 “Omega”, a handful of actual Omega fans/owners who understood the novelty of it and actually wanted it, but the majority of sales went to scalpers and people who don’t know anything about watches that thought they were buying an investment.
It’s not a limited production, and you can now find it in pretty much all swatch boutiques just sitting and begging to be bought.
Mostly scalpers and FOMO buyers, that’s who buy it at launch.