Now make online retailers follow it.

edit: and now Amazon is in the news for threatening other companies and sellers when they price their products lower on other platforms, even if the seller isn’t setting the price. Go figure.

The practice refers to companies using a shopper’s personal data, such as browsing history, location, or purchasing behavior, to tailor prices to individual customers.

The Protection From Predatory Pricing Act, passed this month and sent to the governor for a signature, would prohibit food retailers and third-party delivery services from using the practice.

Violations would be treated as deceptive trade practices under state law, with potential fines and lawsuits.

let’s make this an campaign/election thing